One of the most important pieces to designing for retail is the marketing. Designing the look and feel that a brand wants to convey to consumers, as well as setting them apart from competition is vital. Kelly has worked on many marketing projects including working with established brands and following style guides to creating brands from the ground up.
Images provided by Kelly Brummer. All rights reserved.
Designed Bongo tagging system for denim, as well as all other product in their line.
Showing placement of marketing on garments.
Designed blind embossed booklet tag with die cut to show silhouette.
Shows inside of tagging system.
Designed bagging to match back to hang tags above.
Designed tagging system for swimwear.
Designed tagging system for Everlast sportswear.
Designed hang tag that explains what is a Brami.
Created cover concept and design from scratch for this SciFi novel.
Effective brand strategy gives a major edge in increasingly competitive markets. The foundation of brand is the logo. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to the company's products or services. Kelly has in-depth experience creating brand identities for companies and product lines in a variety of industries.
Images provided by Kelly Brummer. All rights reserved
Client: LFox Copy
Project: Create a graphic identity for copy writer Leslie Fox, including business card and direct mail postcard.
www.lfoxcopy.com
Designing packaging has been part and parcel of working in the retail and manufacturing industry. Creating packaging that not only holds the product and gives needed information, but highlights the designs is key. Kelly has worked on a variety of projects including working with established brands and following style guides to creating brands from the ground up, including logo and packaging plus die lines and mechanicals. She is familiar with the legal requirements involved in the garment, paper and food industries in particular.
Images provided by Kelly Brummer. All rights reserved.
Client: Costco/Maidenform Girl
Project: Create Shipper that boxed panty packs will be shipped in, stacked on pallettes and sit on retail sales floor. Includes fabric swatch dangler, so consumers can feel the seamfree fabric.
Client: Costco/Maidenform Girl
Project: Create Box for seamfree panty packs. ( * Also designed product in boxes)
Maidenform Girl
Artwork, Die Line and Production Specs
Designed the product and packaging with simple instructions on the pack of bag.
Additional Iron on transfers for DIY Panties packs sold separately. Designs product and packaging.
Designed shipper display for DIY Panty packs and additional iron on transfers. Also designed all product.
Jockey Sport
Artwork, Dieline and Production
Designed line of candy, including 12 different candy package designs, creating die line and ensuring all legal requirements are met.
Working in gift wrap and textile design Kelly has extensive experience creating prints and patterns. She is expert at creating original artwork as well as rendering complex, seamless repeats using a variety of techniques and adhering to all factory and manufacturing requirements.
Images are copyrighted. All rights reserved.
Client: Maidenform Girl
Project: Create print for sports bras and pants.
Client: Target Cat & Jack
Project: Create sublimated print for sports bras and pants.
Illustration and type treatment
Patterns and type treatment
10 Pack girls underwear Illustrations
Seasonal - Halloween Pattern Designs
Seasonal - Christmas Placed Art Designs
Seasonal - Holiday Pattern Designs
Seasonal - Girls Christmas Pattern Designs
Seasonal - Boys Christmas Pattern Designs
Boys Pattern Designs
Girls Sleepwear Placed Art and Pattern Design
Girls Pattern Designs
Girls Pattern Designs
Baby shoes
Client Party America
Project: create Hollywood themed party planogram
Client: Party America
Product Photography
Client: Target
Best Seller
Client: Target
Product Photography
Client: Party America
Client: Design Focus
Project: Create generic, graphic, high quality paper goods for birthday.
Product 3D Rendering
Client: Target - Cat & Jack Brand
Client: Party America
From a young age Kelly has loved stationery. Sending letters to family and friends was always on her to-do list and continues to be in this digital age. She's traded in her crayons for a computer but still uses glitter if at all possible.
Images provided by Kelly Brummer. All rights reserved.
Invitation Front and Back
Invitation Front and Back
Invitation and RSVP
Invitation and RSVP Card
First Birthday Invitation Suite
Birthday Party Invitation
Great Gatsby Themed Invitation
Party Invitation
Invitation Front and Back
Invitation
Invitation
Invitation Front and Back
Invitation Front and Back
Invitation
Invitation Front and Back
Invitation Front and Back
https://www.atlastech.dev